Business
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Emotional Marketing: Using Feelings to Boost Your Brand
Emotional marketing uses emotional triggers to connect with consumers, fostering deep connections and building loyalty. Emotions often drive purchase decisions, and when brands create a genuine emotional response, consumers feel more engaged and inclined to return. Here are some key strategies in emotional marketing that help brands enhance customer engagement and loyalty: 1. Creating Urgency with FOMO Fear of Missing…
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The Urgency of Writing a Good Business Proposal and How to Do It
In the business world, a proposal serves as a crucial document for communication between a company and external parties, such as investors, partners, or potential clients. A well-crafted business proposal can bridge the gap between potential projects and tangible results, laying the foundation for fruitful partnerships, investments, or collaborations. This article discusses why writing a good business proposal is essential,…
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Muslim Business Ethics Part 2: Fulfilling Promises
In the world of business, trust is one of the most valuable assets a Muslim can possess. To maintain this trust, one of the primary principles in Islamic business ethics is fulfilling promises. Promises made by a Muslim, whether in formal agreements or verbal commitments, carry great significance and must be honored sincerely. This integrity is part of a Muslim’s…
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Application of Maqashid Sharia in the Green Economy
With growing global awareness of the need to protect the environment and reduce the adverse effects of economic activities on nature, the concept of a green economy has emerged as a way toward sustainable development. According to the United Nations Environment Programme (UNEP), the green economy is an economic approach that aims to enhance social welfare while reducing environmental risks…
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Bombas Socks: How to Build a Billion-Dollar Business from Selling Socks
Who would have thought that socks, one of the most basic everyday products, could form the foundation of a billion-dollar company? Bombas Socks is proof that a simple product, when combined with innovation, superior quality, and a strong social mission, can achieve tremendous financial success. By integrating commercial success with social impact, Bombas has shown that doing good isn’t just…
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Supporting MSMEs as a Foundation of the People’s Economy
Micro, Small, and Medium Enterprises (MSMEs) are widely recognized as a crucial foundation of Indonesia’s economy. In a country with a vast and diverse population, Indonesia relies heavily on this sector to drive inclusive and sustainable economic growth. MSMEs play a significant role in creating jobs, increasing household income, and expanding the economic base, previously dominated by larger industries. Beyond…
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9 Key Principles of Islamic Marketing
Islamic marketing aims to provide balanced satisfaction for consumers and other stakeholders. It’s not just about material satisfaction but also spiritual fulfillment, with the ultimate goal of seeking the pleasure of Allah ﷻ. In practice, Islamic marketing is rooted in strong moral values, where all activities focus not just on financial gain but also on blessings from Allah ﷻ. There…
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Important Muslim Business Ethics Part 1: Amanah
In Islam, business ethics serve as a fundamental guideline that every Muslim must adhere to. One of the most essential principles in conducting business according to Islamic teachings is amanah, or trustworthiness. Amanah refers to honesty, transparency, and trustworthiness in all transactions. In this article, we will discuss how amanah is an integral part of Islamic business ethics. 1. The…
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The Secret of Etiquette/Adab in Speech for Muslim Business Success!
What is Adab? Adab is an Arabic term that encompasses a broad range of meanings related to etiquette, manners, and moral conduct. In the context of Islamic teachings, adab can be understood as follows: Manners and Etiquette: Adab refers to the proper behavior, conduct, and manners that a Muslim should exhibit in various situations, whether in social interactions, religious practices,…
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Cost of Goods Sold (COGS): Important to Know Your Product Costs
Cost of Goods Sold (COGS) is a common term in accounting, especially in financial statements for businesses. COGS refers to the total cost incurred to produce goods or services sold by a company during a specific period. These costs include various elements directly contributing to the production of those goods or services. In this article, we will discuss the definition…
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