The rapid advancement of digitalization has transformed the way people do business. In addition to traditional methods, individuals and businesses are now embracing digitalization for both promotion and product catalogues. This digitalization has given rise to new business opportunities, one of which is content creation.
Content creators have emerged across various digital media, utilising text, images, videos, or a combination. They don’t require an office and can work with flexible schedules. With the proliferation of content creators today, each creator needs to employ the best strategies to attract their audience.
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Here are some business opportunities for content creators:
1. Earn Money from Ads
Advertising is one of the sources of income for content creators through ad programmes offered by social media platforms like YouTube, Instagram, and TikTok. The larger the audience, the greater the potential revenue from these ads. Therefore, content creators must produce engaging content to attract a relevant audience aligned with their target audience.
According to Sharia law, a creator’s income from these ads is permissible. This is because it falls under the akad syirkah abdan, a partnership between two or more individuals to undertake a business or work, with the profits shared according to mutual agreement. However, it is important to ensure that the content does not violate Sharia and adheres to the community guidelines of the platform being used. This ensures that both parties engage in a mutually agreeable transaction.
2. Sponsorships and Partnerships
As a content creator, you also have the opportunity to collaborate with brands or companies as their sponsor. This could involve product reviews, unboxing, or simply showcasing their products within your content. This adds value to the product and facilitates easier promotion. In today’s digital age, collaborating with companies that offer sponsorships and partnerships can open up opportunities for content creators to reach new audiences.
3. Sell Your Own Products
The opportunities for content creators extend beyond promoting other people’s products. You can also create and promote your own products. Many content creators have successfully established their own businesses after gaining a large audience. This makes it easier for them to market their businesses since their audience is already established. Products can include merchandise, digital products, and online courses.
4. Donations and Subscriptions
Several social media platforms have now introduced new features, including donations and subscriptions. The donation feature allows creators to earn additional income without creating additional content, while the subscription feature enables creators to earn extra income but requires them to produce exclusive content accessible only to their loyal fans. This fosters a closer connection between creators and their fans.
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5. Affiliate Marketing
Some social media platforms have features that allow creators to maximize affiliate marketing. This includes platforms like Instagram and TikTok. Typically, audiences request product recommendations from creators, who then provide links to purchase the products. By including these links, creators can earn additional income, and audiences can gain access to information about products they are interested in.
6. Consultations and Trainings
Content creators who focus on education often offer classes or training sessions that their audience can participate in. This not only builds rapport between them but also allows the audience to delve deeper into the field the content creator specialises in. As a result, content creators not only expand their influence but also open up new business opportunities.
Content creators can capitalise on various business opportunities, ranging from advertising, partnerships, selling their own products, utilising social media features, affiliate marketing, and hosting training sessions. However, success as a content creator depends not only on creativity but also on consistency, content quality, and the relationships built with the audience. By leveraging these opportunities, content creators can transform their hobbies and experiences into promising sources of income.
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References
Ariyanto, A., & Putra, A. (2022). Konten Kreator Youtube Sebagai Sumber Penghasilan (Telaah Kritis Hukum Ekonomi Syari’ah). Al-Hukmi: Jurnal Hukum Ekonomi Syariah Dan Keluarga Islam, 3(2), 243-262.
Irnawati, I., Suhartono, S., Arsana, I. W., Zaman, A. Q., Widyatama, P. R., Kinanti, E.,… & Uyun, Q. (2023). Peluang Bisnis Menjadi Konten Kreator di Kalangan Pemuda Desa Banjar Kemuning Sedati Sidoarjo pada Era Digital. KARYA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 6–12.
Pohan, S., Amira, D. S., Widari, L. L., & Putri, N. M. Y. (2024). Fenomena Pengguna Aplikasi Fitur Affiliate Di Media Tiktok Untuk Menciptakan Peluang Bisnis. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik, dan Humaniora, 8(1), 41–45.
Suyono, S., Suhari, S., Srinarwati, D. R., Lestari, B. B., Saputra, A. W., Almaulana, A. W., & Anugraheni, M. T. I. M. (2023). Peluang Bisnis Menjadi Konten Kreator Di Kalangan Remaja Milenial Pada Era Digital Desa Banjar Kemuning Sedati Sidoarjo. Sewagati: Jurnal Pengabdian Masyarakat Indonesia, 2(2), 161–167.