business
- Business
Is It Time to Resign for Your Business?
Leaving a stable job to start your own business is a major decision that shouldn’t be taken lightly. While the idea of having control over your own business can be exciting, it also comes with significant risks. Here are a few key considerations before deciding to resign and dive into full-time entrepreneurship. 1. Have a Solid Business Plan Before you…
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Emotional Marketing: Using Feelings to Boost Your Brand
Emotional marketing uses emotional triggers to connect with consumers, fostering deep connections and building loyalty. Emotions often drive purchase decisions, and when brands create a genuine emotional response, consumers feel more engaged and inclined to return. Here are some key strategies in emotional marketing that help brands enhance customer engagement and loyalty: 1. Creating Urgency with FOMO Fear of Missing…
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The Urgency of Writing a Good Business Proposal and How to Do It
In the business world, a proposal serves as a crucial document for communication between a company and external parties, such as investors, partners, or potential clients. A well-crafted business proposal can bridge the gap between potential projects and tangible results, laying the foundation for fruitful partnerships, investments, or collaborations. This article discusses why writing a good business proposal is essential,…
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Bombas Socks: How to Build a Billion-Dollar Business from Selling Socks
Who would have thought that socks, one of the most basic everyday products, could form the foundation of a billion-dollar company? Bombas Socks is proof that a simple product, when combined with innovation, superior quality, and a strong social mission, can achieve tremendous financial success. By integrating commercial success with social impact, Bombas has shown that doing good isn’t just…
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The Secret of Etiquette/Adab in Speech for Muslim Business Success!
What is Adab? Adab is an Arabic term that encompasses a broad range of meanings related to etiquette, manners, and moral conduct. In the context of Islamic teachings, adab can be understood as follows: Manners and Etiquette: Adab refers to the proper behavior, conduct, and manners that a Muslim should exhibit in various situations, whether in social interactions, religious practices,…
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Cost of Goods Sold (COGS): Important to Know Your Product Costs
Cost of Goods Sold (COGS) is a common term in accounting, especially in financial statements for businesses. COGS refers to the total cost incurred to produce goods or services sold by a company during a specific period. These costs include various elements directly contributing to the production of those goods or services. In this article, we will discuss the definition…
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OPEX and CAPEX: Two Distinct Costs in Business
In running a business, it is crucial to understand two major types of expenditures commonly found in financial reports: Capital Expenditure (CAPEX) and Operational Expenditure (OPEX). These two types of costs have distinct characteristics, functions, and accounting treatments, each impacting a company’s financial and strategic decisions differently. What is CAPEX? CAPEX, or Capital Expenditure, refers to expenses incurred by a…
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EBITDA: How to Understand Operational Profit
EBITDA is one of the essential financial indicators used to assess a company’s performance. This term is frequently used by financial analysts, investors, and management to understand how efficiently a company generates profits from its core operations. This article will discuss what EBITDA is, how to calculate it, why it is important, and some criticisms of its use. What is…
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Scrub Daddy: An Inspirational Story of a Simple Business
Scrub Daddy is a simple product that has become one of the greatest success stories in the history of the television show Shark Tank. The initial idea came from a daily need: a sponge that could clean various surfaces more effectively. Within a few years, Scrub Daddy managed to reshape the household cleaning product market in the United States and…
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Gross vs Net Profit: Understanding the Difference for Your Business
Running a business involves careful financial calculations, especially when it comes to calculating profit. Two terms that often come up in this context are gross profit and net profit. Understanding the difference between the two is crucial, as they can influence business decisions, pricing strategies, and the overall financial health of your business. This article will explain in detail the…
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